“The power of word-of-mouth is perhaps one of the strongest in this universe. I saw it through the media and through personal communication.
Word of mouth was rumored to be dead in this age of buzz marketing and instant access to advertisements. I’m here to tell you from my…….e-mouth……
It’s alive and well.”
During pre-Ike, and especially post-Ike, I imagine people in Houston, and other parts of the state/country immediately affected by Ike were somewhat glued to a tv and/or radio trying to find out information about the storm, their loved ones, and supplies.
Gratefully, I was in Jasper, and while we were without power, we did have a gas-powered generator that served us well, including a DISH network-inspired tv that allowed us to get hundreds of channels. In all reality, while we surfed a few times, our main channels of communication were the NBC-CBS-ABC Houston affiliates.
Each of them had around-the-clock coverage, complete with bottom-of-the-screen tickers with information such as power outages, open shelters, etc. That was nice and needed. I was awestruck with the capability of a station, presumably running on generator power themselves, being able to have live shots, scrolling in information and graphics. Say what you want to about the media, and I have and will. But they work excruciatingly hard at what they do.
The most awe-striking issue for me was the power of the media’s mouth.
In the hours and days following the storm part of Ike, each station dispatched reporters to shelters, stadiums, stores and stations to update, inform, and show people what was going on. Here’s the amazing awe-striking thing: As soon as a reporter would say “this is happening, this is open” the next time the reporter would be seen, a crowd of people were there. Some examples include:
PEOPLE SWIMMING IN AN ENGORGED BAYOU
I remember one reporter making a report from a flooded bayou off of Interstate 10. They stated that the bayou was dangerous due to water not being healthy yet people were swimming. When the reporter was given a chance for an update, not only were there MORE people swimming in the bayou, there were many onlookers. When interviewed, more than one stated they showed up because they saw the previous report.
OPEN GAS STATIONS
As anyone who remembered Katrina or Rita (here known as Kat-rita) can tell you, gas can become in rapid order in short supply. Many gas stations in Houston were closed due to a lack of power. Reporters would find an open one, and do a live shot from it. Within minutes, the gas station was overwhelmed with customers. Where did they hear that? Again, people who were interviewed mentioned the report heard on tv. I personally saw this happen 4 different times between the three networks.
OPEN GROCERY STORES
One sports reporter became a field reporter during Ike, and reported an open HEB store that had certain items necessary for survival (water, ice, energy drinks, etc). The next time they panned to him, the line was double what it was when he first had the live shot. Again, people noted the tv report as a main reason they found out about what happened.
The people heard. What did they do with what they heard? They told/texted/called others. News spread person to person. Before you knew it, open stations, shelters, and storms were stormed with people. How could they know?
Word of mouth. I don’t recall them hearing through a commercial.
Now, what does this mean for me, you, and the cause of Christ?
in a day and age where there is so much marketing and commercial to attract and draw, the power of word of mouth is STILL champ. We CAN spread a message and make it so viral that it infects people here, there, and everywhere. Marketing is cool, and has its place.
But I fear for me that I’ve let marketing be my mouth.
Marekting can’t replace my mouth. I use it for so many things, and to be honest, if I were to take stock in it, my mouth is used far more to spread other viruses that damage than those that heal.
Word of Mouth wins again. Will my mouth join the team?
Jason